Editorial Policy

Who creates content

Content on the LeadBuilt website is created by Taylor Wheeler and reviewed at least annually for accuracy and relevance.

Where automation is used

LeadBuilt uses development and automation agents to accelerate research, implementation and testing. Strategy, claims, copy, design decisions and production changes remain subject to human review before publication. Automated SEO suggestions operate in suggest-only mode and require explicit human approval before any change to live content.

How facts are checked

Factual claims are supported by cited sources with publication dates. Sources are linked where possible. Pricing, service descriptions and legal information are reviewed by a human before publication.

How client results are verified

Published case studies require client permission, verified outcomes and approved testimonials. We do not publish invented percentages, anonymous quotations or unverifiable claims.

How often articles are reviewed

Every article carries a review date. Articles are reviewed at least every 12 months. Content that becomes outdated or inaccurate is updated or removed.

Automated content changes

All automated SEO changes must produce a proposal, identify supporting data, and require human approval before publication. No automated system may independently change pricing, client names, testimonials, legal pages or privacy settings.