Services

Replace an underperforming website without losing what already works.

A redesign should not casually remove useful content, working URLs or search visibility. LeadBuilt audits the existing site, identifies what should be retained and maps the migration before the replacement goes live.

Redesign process

1

Content inventory

Audit existing pages, evaluate performance and decide what to keep, improve or remove.

2

Existing traffic review

Review Search Console and analytics data to identify valuable traffic that must be preserved.

3

URL mapping

Map every current URL to its equivalent in the new structure, or document why it is being retired.

4

Redirect plan

Create 301 redirects for every URL that is changing. Test before launch.

5

Search Console baseline

Record current positions and clicks so you can measure what the redesign changes.

6

Conversion analysis

Identify the existing enquiry paths and make sure the new site improves rather than breaks them.

7

New sitemap

Design the replacement structure around your current and future commercial objectives.

8

Pre-launch crawl

Crawl the staging site to verify all internal links, metadata and redirects before going live.

9

Post-launch monitoring

Monitor Search Console, analytics and form delivery in the weeks after launch.

Ready to replace the old site?

Tell us about your current website, what is not working and what you need the new one to achieve.

Get a fixed-scope recommendation